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Within this project I directed the overall visual direction, creating the brand identity as well as developing the branding strategy. I worked within a team to build a compelling e-commerce store and have a powerful digital presence across web and social media.
Through crafting brand content in both a model photoshoot and product photography, I was able to create a website with powerful imagery that visually displayed Elderi’s mission and identity.
these illustrations were used as part of elderi's design system. most importantly featuring on the packaging.
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