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elderi.
Within this project I directed the overall visual direction, creating the brand identity as well as developing the branding strategy. I worked within a team to build a compelling e-commerce store and have a powerful digital presence across web and social media.
brand identity
packaging.
packaging
photography.
Through crafting brand content in both a model photoshoot and product photography, I was able to create a website with powerful imagery that visually displayed Elderi’s mission and identity.
photography
illustration.
these illustrations were used as part of elderi's design system. most importantly featuring on the packaging.
illustration
web design.
web design
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